House of AlexWholesale Liquidation
About the House

A liquidation house built for serious trade buyers.

House of Alex consolidates authenticated, original premium stock - perfumes, cosmetics and footwear - and makes it available to resellers and distributors by the pallet, with pricing that scales with volume.

Warehouse logistics
120k sq ft
Bonded warehousing
30+
Export markets served
98%
Authenticated stock
48–72h
Dispatch window

How we operate

Four principles keep our trade relationships predictable and repeatable.

Authenticated sourcing

Every pallet is drawn from original-source, traceable stock - no grey-market substitutions.

Transparent volume pricing

Per-unit pricing is fixed and shown up front. The more you take, the lower the unit cost.

Invoice-based settlement

No online card capture. We issue a proforma invoice so finance teams stay in control.

Logistics handled in-house

Consolidation, export documentation and pallet dispatch managed from our own hubs.

The ordering flow

01

Select a Bulk Pallet

Browse ready-to-ship pallets by category, each with its unit count and price.

02

Build Your Order

Add pallets to your cart and adjust quantities - totals update instantly.

03

Receive Manual Invoice

Submit the order; our trade desk returns a proforma invoice for settlement.